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Live network intelligence

The State of Short-Form

Not a survey. Not vibes. Anonymized, measured performance across every brand publishing with ClipGem — 5+ workspaces, 94 scored posts — rolled up into what is actually winning right now.

Hook archetypes

The first 1–2 seconds. What stops the thumb this month.

  1. 1
    List / save-bait promise0.0 · 56 posts
  2. 2
    Specific number / receipt0.0 · 23 posts
  3. 3
    Contrarian / pattern interrupt0.0 · 2 posts
  4. 4
    Callout / POV targeting0.0 · 2 posts
  5. 5
    Relatable confession0.0 · 5 posts
  6. 6
    Warning / loss aversion0.0 · 6 posts
Emotions

High-arousal wins shares. These are earning them.

  1. 1
    Righteous anger0.0 · 40 posts
  2. 2
    Belonging0.0 · 9 posts
  3. 3
    Recognition ("that's so me")0.0 · 27 posts
  4. 4
    Aspiration / hope0.0 · 10 posts
  5. 5
    Anxiety / FOMO0.0 · 10 posts
  6. 6
    Validation0.0 · 3 posts
Story frameworks

The spine that earns the watch-through.

  1. 1
    Promise → payoff list → button0.0 · 65 posts
  2. 2
    Problem → Agitate → Solve0.0 · 22 posts
  3. 3
    Struggle → turn → quiet lesson0.0 · 4 posts
  4. 4
    Before → After → Bridge0.0 · 4 posts
  5. 5
    Status quo → disruption → new normal0.0 · 8 posts
Formats

Memes, walls, slideshows, scripts — ranked by what performs.

  1. 1
    Brand video0.0 · 76 posts
  2. 2
    Slideshow0.0 · 85 posts
  3. 3
    Green screen0.0 · 5 posts
  4. 4
    Script0.0 · 14 posts

Your content engine should already know this.

Every ClipGemworkspace inherits these fleet priors on day one, then learns its OWN audience's patterns with every post — and writes the next batch from what measurably works.

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