The Research engine

Stop guessing what works. Go find what already did.

ClipGem hunts down the videos beating their own channel’s baseline — across TikTok, Reels and Shorts — breaks down exactly why they won, and lets you remix the win into your own on-brand drafts. Trend-chasing, retired.

Start researching free See the whole engine

Browsing the feed is free. Analyzing a video or adding a channel spends one of your pooled generation credits.

How the research loop works

Find the win. Then make it yours.

Four moves, on repeat. Each one makes the next batch of ideas sharper than the last.

Discover the outliers.

Browse videos that crushed their own channel’s baseline — a 6.2× outlier, not just a big account being big. So a tiny creator’s breakout lands right next to a giant’s.

Break down why it won.

One tap gives you the teardown: the hook archetype, the emotion, the story framework, the format — and a fill-in-the-blank hook formula you can actually reuse.

Save it to the Vault.

Keep the hook formula or the writing style that hit. Your Vault is a personal stash of proven patterns that compounds every time you research.

Remix into drafts.

Turn any winner into on-brand scripts in one click. Remix hands the exact archetype to the Studio generator, so research and writing speak the same language.

Research and generation speak one language here — what you find in the feed slots straight into the scripts you write.

Outlier discovery

A breakout is a breakout — even from a small account.

Raw view counts reward whoever’s already huge. ClipGem scores every video against its own channel’s baseline, so a creator with 2K followers landing a 6.2× outlier ranks beside a giant’s. You’re studying what actually overperformed, not what was always going to be big.

Audience-normalized outlier scores across TikTok, Reels and Shorts in one feed.
Watchlists that aggregate your rivals’ top hits — and auto-seed from your competitors.
Every video classified into ClipGem’s own content playbook, ready to generate from.

Reels 6.2× outlier

“The one onboarding email that doubled our trials”

Hook archetypeSpecific-result reveal

EmotionCuriosity → relief

Teardown ready · save to Vault or remix

Everything in the engine

A research desk that does the homework.

Outlier score, not vanity views.

Every video is normalized to its own channel’s baseline, so you see real breakouts across TikTok, Reels and Shorts — not just whoever has the biggest audience.

Watchlists for your rivals.

Track the creators you compete with or look up to. The feed aggregates the cohort’s top outliers, and it can auto-seed from the competitors in your growth profile.

Virality teardowns.

An AI breakdown of why a real video popped — archetype, emotion, framework, format — classified into ClipGem’s own playbook so it slots straight into how you write.

A Vault that compounds.

Save a winner’s hook formula or writing style and generate straight from it later. The more you research, the sharper your personal library gets.

Transcripts on every clip.

Read the exact words that carried a video — no scrubbing, no rewatching. Skim the script, lift the structure, move on.

One language, end to end.

Because research is classified into the same playbook the generator uses, what you find and what you make never drift apart.

The next thing that works is already out there.

Go find it, learn why it won, and remix it into something that’s unmistakably yours — all in one place. Browsing is on the house.

Open the Research engine

Free to browse. Spend a credit only when you analyze or add a channel.

Make something shiny.